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ACCELERATE

YOUR CONTENT MARKETING

Online "do it yourself" content marketing, built
exclusively for accountants, accountancy firms,
and bookkeepers. Join us to get more from your
marketing efforts.

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12 Sessions

Join accountants all over the world as we learn together.

CHOOSING YOUR NICHE

Everyone has a niche or specialty area. You just have to find it.

BRANDING

Create a simple branding identity so your marketing is consistent and has impact.

MARKETING BY ISSUE

Content marketers begin with the issues and problems your clients face – not a product to sell.

GRAPHIC DESIGN

The power of graphic design to turn good content into great content.

GOOD CONTENT

The power of good content to draw in the right kind of prospective clients.

WEBSITE

Turn your website into a lead machine with good content marketing.
EXPLORE SESSIONS

Examples

Real-world examples of content marketing by accountants

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READY TO START?

The best marketing for your firm is only a click away.

Monthly sessions delivered online

Join from anywhere in the world. Sessions are delivered via Gotowebinar

Homework keeps you accountable

Complete diagnostics, questionnaires, worksheets, and more so you apply what you learn.

Meet and hear from other accountants

Listen to other accountants and ask questions about their own content marketing process..

Added bonus: Learn how to work virtually!

Learn by example how delivering advisory work for your firm can be done on a virtual basis.
I'M READY. LET'S GO

JOIN FROM ANYWHERE IN THE WORLD

Log in, listen, and ask questions in each month’s session.

A Beautiful Partnership

We’re proud to have the Content Marketer strategically sponsored by Xero.

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XERO
Beautiful accounting software
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PROFITABLE FIRM
Outsourced marketing for accountants
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YOU!
Ready to discover marketing for accountants

Karen's Marketing Tips

Get expert content marketing advice exclusively for accountants now.

RSS The Profitable Firm

  • Be instantly available for your clients and prospects December 2, 2016
    The expectations that your clients (and prospects) have about communication with their accountant are that you will be available all the time. The days of autoresponders that promise a reply within 5 working days are so far gone as to be laughable. Even a reply within 24 hours is considered slow. It’s not exclusive to […]
    Karen Reyburn
  • Remote, digital, and machine learning: The Xero Roadshow overview November 28, 2016
    Because many of our clients use and love Xero, we took some time out to attend several of the Xero Roadshow events in the UK. Although delivered by Xero to Xero partners, the principles shared apply to the whole industry, regardless of the software you or your clients use. The digital movement and how it […]
    The Profitable Firm
  • How to help your designer help you November 17, 2016
    Accountants are often challenged by how to give feedback to designers, web developers, and marketers in general. Most accountants we work with often start the conversation with “I don’t know much about marketing” or “You’re the expert, so we’re open to your ideas”. There is great value in recognising what you don’t know, and being […]
    Karen Reyburn
  • Lessons from one of the wisest men I have known November 11, 2016
    Yesterday would have been my dad’s 74th birthday. He’s no longer with us on this earth, but he was a very wise man. He had a habit of turning a good phrase and capturing in a few words what took other people hours to say. I’d tell him a story and go on and on […]
    Karen Reyburn
  • “Starting with why” does not mean a website landing page November 4, 2016
    If you are creating an “Our why” page for your accountancy firm website based on Simon Sinek’s concept of the same name, you may want to rethink it. It seems as though almost every accountant I talk to lately has seen the video, or read the book, and somehow this has translated into “we need […]
    Karen Reyburn
  • Social Media within accounting firms: INFOGRAPHIC November 3, 2016
    There’s a huge increase in the number of businesses using social media, but are accounting firms taking advantage of this trend? We asked you to take a social media survey, and your results have been pulled together and compared against key industry data. Check out where you sit with social media compared to other firms! If […]
    Jenn MacKinnon

LEARN FROM THE EXPERT

Karen Reyburn, Managing Director of The Profitable Firm, has built a creative agency for accountants from her extensive experience as both a marketer and an accountant. She qualified as an accountant in the States, and applies her knowledge of the accounting industry with her marketing creativity. Karen and her team at The Profitable Firm apply content marketing principles to their own business as well as to accounting firms all over the world.

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