Home Full Screen

Slider-Image2

ACCELERATE

YOUR CONTENT MARKETING

Online "do it yourself" content marketing, built
exclusively for accountants, accountancy firms,
and bookkeepers. Join us to get more from your
marketing efforts.

SIGN UP

LEARN MORE

12 Sessions

Join accountants all over the world as we learn together.

CHOOSING YOUR NICHE

Everyone has a niche or specialty area. You just have to find it.

BRANDING

Create a simple branding identity so your marketing is consistent and has impact.

MARKETING BY ISSUE

Content marketers begin with the issues and problems your clients face – not a product to sell.

GRAPHIC DESIGN

The power of graphic design to turn good content into great content.

GOOD CONTENT

The power of good content to draw in the right kind of prospective clients.

WEBSITE

Turn your website into a lead machine with good content marketing.
EXPLORE SESSIONS

Examples

Real-world examples of content marketing by accountants

READY TO START?

The best marketing for your firm is only a click away.

Monthly sessions delivered online

Join from anywhere in the world. Sessions are delivered via Gotowebinar

Homework keeps you accountable

Complete diagnostics, questionnaires, worksheets, and more so you apply what you learn.

Meet and hear from other accountants

Listen to other accountants and ask questions about their own content marketing process..

Added bonus: Learn how to work virtually!

Learn by example how delivering advisory work for your firm can be done on a virtual basis.
I'M READY. LET'S GO

JOIN FROM ANYWHERE IN THE WORLD

Log in, listen, and ask questions in each month’s session.

A Beautiful Partnership

We’re proud to have the Content Marketer strategically sponsored by Xero.

XERO
Beautiful accounting software
PROFITABLE FIRM
Outsourced marketing for accountants
YOU!
Ready to discover marketing for accountants

Karen's Marketing Tips

Get expert content marketing advice exclusively for accountants now.

RSS The Profitable Firm

  • The accountant’s guide to becoming a blogger March 27, 2017
    Content marketing, when done well, is all about creating a flow of fresh, interesting and (above all) REGULAR pipeline of posts on your firm’s website. Central to this flow of content will be your blog channel – that little place hiding in the top right of your website menu. It’s the place to post your […]
    Steve Ash
  • 10 Pricing options for your accountancy firm website March 24, 2017
    Is it a good idea to put prices on your accountancy firm website? The answer, as with most things in marketing, is “it depends”. Pricing professional services of any kind is difficult. This is why most professional service businesses say “Our work is custom/bespoke/tailored, and so is your price, so call us or arrange a […]
    Karen Reyburn
  • How to use images in social media for your accountancy firm March 20, 2017
    We run a live Social Marketer Q&A session every month!  Here’s a quick actionable area to focus on from the latest session. Do you need to use a different size of image for each social channel? Every social media channel has a different size requirement for the image post, or header image. We find Canva […]
    Jenn MacKinnon
  • Make it harder (not easier) for prospects to become clients March 17, 2017
    The level of competition currently affecting accountants means that it’s tempting to take any and every client who is ready to pay the fees. But as so many of you have already experienced, this practice is a false economy. Although the initial enthusiasm and cash flow feels good, you may discover later that this client […]
    Karen Reyburn
  • Bite size Q&A: Facebook marketing: Is it worth doing? March 13, 2017
    We run a live Social Marketer Q&A session every month!  Here’s a quick actionable area to focus on from the latest session. Facebook marketing: Is it worth doing? What can I do in this area myself? We love that more people are coming to us and saying ‘Let’s try Facebook ads!’… it’s great to see […]
    Jenn MacKinnon
  • #Generosity pillar March 10, 2017
    “Give to gain.” I’ve heard this phrase used many times in business as a means of encouraging people to give, so they can get back.  I hate it.  I hate it because it’s inherently self-focused.  Yes, the more you give away the more it is likely you receive in return. But if that’s your goal […]
    Karen Reyburn

LEARN FROM THE EXPERT

Karen Reyburn, Managing Director of The Profitable Firm, has built a creative agency for accountants from her extensive experience as both a marketer and an accountant. She qualified as an accountant in the States, and applies her knowledge of the accounting industry with her marketing creativity. Karen and her team at The Profitable Firm apply content marketing principles to their own business as well as to accounting firms all over the world.

Sign up now and get bonus Xero marketing resources

SIGN UP NOW