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ACCELERATE

YOUR CONTENT MARKETING

Online "do it yourself" content marketing, built
exclusively for accountants, accountancy firms,
and bookkeepers. Join us to get more from your
marketing efforts.

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12 Sessions

Join accountants all over the world as we learn together.

CHOOSING YOUR NICHE

Everyone has a niche or specialty area. You just have to find it.

BRANDING

Create a simple branding identity so your marketing is consistent and has impact.

MARKETING BY ISSUE

Content marketers begin with the issues and problems your clients face – not a product to sell.

GRAPHIC DESIGN

The power of graphic design to turn good content into great content.

GOOD CONTENT

The power of good content to draw in the right kind of prospective clients.

WEBSITE

Turn your website into a lead machine with good content marketing.
EXPLORE SESSIONS

Examples

Real-world examples of content marketing by accountants

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READY TO START?

The best marketing for your firm is only a click away.

Monthly sessions delivered online

Join from anywhere in the world. Sessions are delivered via Gotowebinar

Homework keeps you accountable

Complete diagnostics, questionnaires, worksheets, and more so you apply what you learn.

Meet and hear from other accountants

Listen to other accountants and ask questions about their own content marketing process..

Added bonus: Learn how to work virtually!

Learn by example how delivering advisory work for your firm can be done on a virtual basis.
I'M READY. LET'S GO

JOIN FROM ANYWHERE IN THE WORLD

Log in, listen, and ask questions in each month’s session.

A Beautiful Partnership

We’re proud to have the Content Marketer strategically sponsored by Xero.

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XERO
Beautiful accounting software
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PROFITABLE FIRM
Outsourced marketing for accountants
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YOU!
Ready to discover marketing for accountants

Karen's Marketing Tips

Get expert content marketing advice exclusively for accountants now.

RSS The Profitable Firm

  • Is it really cheaper to get your marketing work done by a client? September 23, 2016
    When it comes to marketing for your accountancy firm, going to one of your clients – who is a website designer, a graphic designer, a consultant, a videographer – can seem like the best solution ever. You already do their accounts – or perhaps they’re not a client yet, but they’re about to be! So […]
    Karen Reyburn
  • Why tax is the least exciting thing about tax content September 22, 2016
    There’s no escaping the fact that taxation is a big part of accounting. Helping your small business clients to understand the impact of tax on their finances – and most importantly, how much they have to pay, and when – is something that’s a vital part of your advisory service. And that means that there […]
    Steve Ash
  • When you really don’t feel like writing September 16, 2016
    I really don’t feel like writing this marketing tip today. Actually, I’m writing this a few days before Friday, when it will drop into your inbox. But I’ve hit one of those days where brilliant ideas are fleeing from me, rather than pouring in like a flood, and I’d like to just skip it this […]
    Karen Reyburn
  • How to market Auto Enrolment to your clients and prospects September 15, 2016
    Your clients are becoming vaguely aware of something called auto enrolment. Unfortunately, for most accountants, ‘vaguely aware’ may also represent your own understanding of the new regulations and how you will present them to your clients. Perhaps your conversations go something like this: Client: “I saw something the other day about something called auto enrolment… […]
    Steve Ash
  • How to grow your email list like a pro September 9, 2016
    Your email list is one of the most important tools in your marketing locker – but for many accountants, you’ve never had to bother with anything beyond a simple list of the clients you already serve. But gone are the days when you can rest on your laurels and get business flowing in by referral.  […]
    Karen Reyburn
  • Letting the mask drop – how to get real with your clients September 8, 2016
    How do you act when you’re around your small business clients?  Do they get to see the real you, or do you become a different person when faced with a client? Many accountants still feel the need to adopt a ‘professional and detached’ demeanour with clients, even when they may have worked with this client […]
    Steve Ash

LEARN FROM THE EXPERT

Karen Reyburn, Managing Director of The Profitable Firm, has built a creative agency for accountants from her extensive experience as both a marketer and an accountant. She qualified as an accountant in the States, and applies her knowledge of the accounting industry with her marketing creativity. Karen and her team at The Profitable Firm apply content marketing principles to their own business as well as to accounting firms all over the world.

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